The Problem
A blocky, dated, hard-to-read logo that’s more tractor parts than high-tech.
The Solution
The dynamic new brandmark integrates a clean, extended typeface into an abstracted sensor component — called an “op-amp”— that contains analog sine waves to reflect the company’s expertise in bridging the analog-digital gap.
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/d1b8263d-693a-4165-a371-ade6d972bb23_rw_1920.png?h=2de7892c5e82165f224d696b888eb355)
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/4b68862f-2a41-4958-b135-5ad99174645d_rw_1920.png?h=997e4bac7f9f4de3d8b4a9748c5da7cd)