In 2011 I was invited to develop design concepts for a brand refresh of Parducci wines.
THE OLD PARDUCCI LABEL
After my initial presentation of nine distinct label concepts, we explored three selected designs in greater depth.
Although the Parducci label design you'll find on store shelves isn’t 100% mine — it was brought in house for final production — it incorporates several elements from the concepts I developed, including a new, more elegant logotype.
THIS CONCEPT BECAME THE FINAL DESIGN