In 2011 I was invited to develop design concepts for a brand refresh of Parducci wines.
The old Parducci logo and label
After an initial presentation of nine distinct label concepts, we explored three selected designs in greater depth. 
Although the Parducci label design you'll find on store shelves isn’t 100% mine — Parducci brought it in house for final production — it incorporates several elements from the concepts I developed, including a new, more elegant logotype.
This concept label informed the one you'll find on supermarket shelves
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