The packaging system I art directed and designed (in collaboration with Whipsaw, a leading Silicon Valley industrial design firm) for Rio Digital Music’s 2003 product line was awarded the IDSA Northwest Design Invitational Award, Gold 2004; and the Chicago Athenaeum Good Design Award 2004.
Rio’s 2003 product concept was “music as a drug.” The packaging system used subtly rendered tech/grunge textures and a memory icon affectionately called “Satan’s sawblade” that was inspired by the international biohazard symbol.