Organizations that form during a Presidential campaign have a choice once the results are in: they can go away, or they can change and go forward.
When Innovators for Democracy (formerly Innovators for Biden) approached me to design their identity as they prepared to launch a PAC, I jumped at the chance to work with such a talented group of people dedicated to empowering our democracy by building bridges between policymakers and innovators in business, science, health care, technology, and the arts.
The IFD logo leverages key elements of the Biden-Harris campaign identity — most notably Hoefler and Co.’s Decimal typeface and the three red arms of the capital E — combining a memorable icon with a modernized red-white-and-blue color palette to speak to a younger audience of innovators and organizers.
Swag
Swag is almost always the most exciting part of a logo presentation — probably because it’s one of the places where a brand identity really starts to come to life.
Website — 2021
As a creative, I probably shouldn’t admit this, but I’m rather a fan of Webflow and other web publishing platforms. They aren’t perfect, but they take 90% of the pain out of creating websites — especially for organizations without a lot of time and money to invest in building a completely bespoke site.
Case in point: IFD’s Executive Director and I built this site together over Zoom, in about 9 or 10 hours over 2 days. Instead of endless reviews and edits and bug fixes, we had a fun and truly collaborative work session — the way a team should.
