A blocky, dated, hard-to-read logo — more tractor parts than high-tech — becomes a dynamic, modern mark.
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/cf80f0b5-ce93-4ef6-bcbc-876d4c8a4da3_rw_1920.png?h=f106571032654f270bbbafb92532b66a)
With an uncomfortably tight fit between the words and a typeface straight out of 1983, Sensor Platforms’ logo was all wrong for a leading-edge technology company.
The new brandmark integrates elegant typography with a highly abstracted sensor component (an “op-amp”) that contains analog sine waves — reflecting the company’s expertise in bridging the analog-digital gap.