The Problem
Hierarchy problems and awkward design made this truly artisanal, handcrafted wine feel like a generic private label. A dramatic label redesign helped Scherrer go upscale in a big way by reflecting the delicacy and character of the wine inside the bottle.
The Solution
A label as subtle, delicate and nuanced as the wine inside the bottles makes Scherrer look like what it is — an elegant, artisanal wine made with a deft touch and painstaking care.
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/ffaa1d87-9070-4032-ac73-ebe268a5fcaf_rw_1920.png?h=e028b6367964bf841357f6e28b11bc0f)
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/d1f6ce42-0a0d-4b7b-b865-9fe1ec0b6ea0_rw_3840.png?h=706e631c4e989548d4f4eb940ea20e74)
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/56aa5a49d76ccfb237fc7708_rw_600.jpg?h=c438728ef8ce776346c898f69da04333)
The redesign was so successful that the editor of Practical Winery & Vineyard magazine invited us to write a cover article about it. The image above ran as a sidebar.