The Problem
Hierarchy problems and awkward design made this truly artisanal, handcrafted wine feel like a generic private label. A dramatic label redesign helped Scherrer go upscale in a big way by reflecting the delicacy and character of the wine inside the bottle.
The Solution
A label as subtle, delicate and nuanced as the wine inside the bottles makes Scherrer look like what it is — an elegant, artisanal wine made with a deft touch and painstaking care.
The redesign was so successful that the editor of Practical Winery & Vineyard magazine invited us to write a cover article about it. The image above ran as a sidebar.