Advertising
Concepts
I explored a broad range of conceptual directions, from purely emotional messaging to focusing in on a single (but critical) benefit of IceHorse’s leading-edge technology.
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/9f8e8528-4576-4265-86b4-a7a135c9bbd2_rw_1920.png?h=6ef0238103b12dd5fc8f0b82e922a031)
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/f8fbd4ce-e69b-41fe-8374-69e9139da34a_rw_1920.png?h=8a63c94270e41633551f9a2086a2da67)
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/b0b0fd9f-94d3-4be9-8ec4-b571a40ff92e_rw_1920.png?h=d40eec9a9204dc80a419061c776453e4)
Executions
The creative we ran addressed the product benefits head on, with technical specs playing a supporting role.
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/9bee0317-3079-4eed-812a-de1191674c42_rw_1920.png?h=f25c6c6e95e37a447695310954685bef)
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/8c9399d9-48a5-4857-bfc2-e2a2aa78780b_rw_1920.png?h=cff0c4ad5884e00fc9f25735f01574c6)
![](https://cdn.myportfolio.com/30d760ba7a36ba7beebcb3e3f84b1280/4afb22de-4235-4f3c-a63c-60a091540a55_rw_1200.png?h=949c858ce476900fc9c4a5c09d37494d)