The Problem
A soft, washed-out logo becomes a bold, clear mark that’s dense with meaning, not design tics.
The Solution
PNI’s bold, clear new logo communicates its leadership position in digital magnetic sensor and compassing technology through several subtle visual elements: a compass needle rendered in negative space that also represents the equator; the curved edge of Earth; and a diagonal that matches the 23.5° angle of Earth’s axis.
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